Senior Associate, Website Experimentation Specialist| Retail Bank

Company: Capital One
Location: Wilmington
Posted on: April 1, 2026

Job Description:

Senior Associate, Website Experimentation Specialist| Retail Bank Capital One’s Retail Bank has risen up the banking league tables, capitalizing on industry-leading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team is a customer-backed, data-driven, digital-first Modern Marketing team empowered to unleash Capital One Bank’s growth potential. Our team is made up of a diverse and talented group of Marketers, Business Analysts, Marketing Technologists, Data Analysts, Data Scientists, Program Managers, Process Managers, Designers—all working together to create highly relevant and engaging marketing experiences. The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management. Job Description The Consumer Bank Marketing Technology group is seeking a results-oriented team player with experience in strategic thinking to curate, analyze and execute meaningful tests to join Capital One as a Senior Associate Web Experimentation Specialist. You will be the operational heartbeat of our experimentation team. You will work directly between the Program Manager (Strategy) and the Testing Executionist (Technical Implementation) to ensure our testing roadmap is organized, stakeholders are aligned, and insights are documented. You will also lean in on building our strategies with the Program Manager as well as help build the tests in our testing tool. Your goal is to remove friction from the experimentation process, allowing us to test faster and learn more. Key Responsibilities: Testing Strategies: Work with the Program Manager to develop, create testing plans, curate new test ideas and build testing framework decks in order to bring to life tests that help deliver better customer experiences and deliver on our business objectives Test Execution: Work with the lead test executionist to deliver tests in the pipeline and enhance the experimentation capabilities our program has to offer. Roadmap & Pipeline Management: Maintain the experimentation backlog, manage the roadmap and manage approvals. Ensure all test ideas are properly documented, scored (BRICE), and ready for the execution phase. Stakeholder Coordination: Act as a primary point of contact for cross-functional teams (Product, Design, Brand, Data Science and Marketing). You’ll gather requirements for upcoming tests and keep stakeholders updated on progress. Process Optimization: Constantly look for "leaks" in our workflow. Whether it’s a delay in creative assets or a bottleneck in QA, you are responsible for streamlining the path from hypothesis to launch. Documentation & Knowledge Sharing: Manage our "Library of Insights." You will ensure every test—win, lose, or draw—is archived with clear takeaways so the organization never learns the same lesson twice. Basic Qualifications: Bachelor's Degree or military experience At least 2 years of multi-channel marketing experience At least 2 years of experience in planning, execution, and analysis of marketing programs Preferred Qualifications: 3 years of experience in a product marketing role 3 years of experience in financial services Agile experience At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Riverwoods, IL: $87,700 - $100,100 for Sr. Associate, Marketing McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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