Director, Audience Strategy

Company: Publicis Groupe
Location: New York
Posted on: May 17, 2025

Job Description:

Company DescriptionAbout Publicis GroupePublicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world's third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis. Sapient, and Health & Wellbeing with Publicis Health.Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client's own transformation.This model, with a country-led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.Team OverviewPublicis Groupe empowers clients with the highest fidelity audience and analytics capabilities that predict, power, and prove business outcomes.With our investments in Epsilon, Sapient, and Marcel, we power creative and media personalization at scale for our clients. Only Publicis can:

• Predict sources of business volume via the highest fidelity identity data
• Power personalization through creative, media and production through our AI platform and persistent, durable identity-linked activation
• Prove outcomes through direct line of sight into ID-level exposure, behavior and transactionsWhat is Groupe Solutions?Groupe Solutions is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with Groupe leaders to win or retain strategic accounts, and serve as business owners of CoreAI.Job DescriptionThe Director, Audience Strategy at Alpha Labs will collaborate with data science and technologists to identify and activate growth audiences across a connected consumer journey. This role will operate at the leading edge of new business pursuits and strategic innovation-uncovering white space opportunities and architecting breakthrough, data-driven audience solutions that differentiate Publicis Groupe in the market.The Director, Audience Strategy will partner across the broader company to spearhead groundbreaking AI-driven advertising solutions. This includes contributing thinking on new business pitches and key client engagements to innovate never-been-done-before solutions. Collaborating with Groupe Solutions leads and business development teams to employ Publicis AI products and exclusive data tools.Responsibilities
  • Identify audience growth opportunities and whitespace using first- and third-party data, syndicated tools, and bespoke research
  • Build strategic audience frameworks that inform ecosystem-wide communications and media planning
  • Translate behavioral, attitudinal, and contextual data into actionable segmentation, targeting, and measurement strategies
  • Partner with creative, media, and commerce teams to embed audience insights into end-to-end campaign planning
  • Collaborate with CoreAI and data science teams to evolve audience intelligence tools and develop predictive planning models
  • Work with new business teams to embed cutting-edge audience thinking into pitches, pursuits, and high-impact client engagementsYour Impact
    • Audience Intelligence Innovation: Lead the development and deployment of advanced audience strategies that help Publicis Groupe win new business and solve complex marketing challenges
    • Strategic Leadership: Connect the dots between data, culture, and commerce to create connected audience experiences that feel bold and bespoke
    • Growth Acceleration: Deliver measurable impact by identifying new audiences, unlocking demand, and engineering modern paths to conversion
    • Cross-Disciplinary Collaboration: Fuse insight, storytelling, and technology into strategies that resonate across creative, media, and technology teamsQualificationsThe successful candidate should have:
      • 5-6 years of industry experience with marketing & media agencies and/or client-side marketing organizations
      • Understanding of marketing science, advertising effectiveness, media marketplace and ecosystem, ad-tech landscape, and ever emerging AI technologies
      • Proven track record of driving innovation and cross-functional collaboration in the field of advertising, with the ability to translate complex technical concepts into business value.
      • Experience developing presentations and client narratives with executives and cross functional teamsThe successful candidate should have:
        • 5-6 years of industry experience with marketing & media agencies and/or client-side marketing organizations
        • Understanding of marketing science, advertising effectiveness, media marketplace and ecosystem, ad-tech landscape, and ever emerging AI technologies
        • Proven track record of driving innovation and cross-functional collaboration in the field of advertising, with the ability to translate complex technical concepts into business value.
        • Experience developing presentations and client narratives with executives and cross functional teamsAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.Compensation Range: $132,715 - $208,840 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/28/2025.All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply.#LI-MM3
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Keywords: Publicis Groupe, Parsippany-Troy Hills Township , Director, Audience Strategy, Executive , New York, New Jersey