Director, Hizentra Immunology Marketing

Company: CSL Behring
Location: King Of Prussia
Posted on: May 10, 2025

Job Description:

As the Director of HIZENTRA, you will be responsible for the development and execution of marketing strategies to achieve business objectives and goals. You will work with internal and external partners to gain insights on the HCP and patient communities to create brand strategies, optimize the customer experience and pull tactical plans through to execution. You will identify and lead development of digital and non-digital assets such as web, social, mobile, print materials as well as innovative tactics to create a complete customer experience and multichannel marketing approach. The role will also be responsible for leading cross functional team meetings, using insights to develop strategic business plans and measurement to optimize marketing campaigns. You will be part of a high-performing team focused on customer engagement and experience. You must be able to work independently with minimum guidance from the Senior Director while being able to influence cross functional partners and senior management. Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies for HCPs and patients that align with HIZENTRA's business objectives and achieve growth targets. Develop KPIs, track performance and optimize marketing programs for maximum impact.
• Asset Development: Lead the development and management of HCP and patient communication strategies, ensuring consistent messaging across all channels. Develop messaging that improves the patient / physician dialogue and drives patients to ask their physicians for HIZENTRA.
• Market Analysis and Research: Conduct thorough market analysis to identify opportunities, trends, and challenges within the rare disease market. Develop strategies to overcome barriers. Stay up to date on evolving market dynamics and competitors.
• Product Launches: Plan and execute successful indication launches and/or label updates, including the development of go-to-market strategies, promotional materials, and educational resources.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.
• Digital Marketing: Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and online advertising.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Medical Affairs, Market Access, Patient Services/Engagement, Public Affairs, Legal and Regulatory, to ensure alignment and successful execution of marketing strategies and brand priorities.
• Agency Management: Lead agency partners in the develop and implementation of strategic and tactical plans to drive brand growth.
• Budget Management: Oversee project budgets, ensuring efficient allocation of resources to maximize ROI. Qualifications:
  • Experience: Minimum of 12+ years of marketing experience in the biotechnology or pharmaceutical industry, rare disease experience preferred. Sales and/or Market Access experience preferred.
  • Education: Bachelor's degree in marketing, business, or a related field. MBA preferred.
  • Expertise: Deep understanding of the immunology or rare disease market preferred, including regulatory requirements, patient advocacy, and market access challenges.
  • Skills: Strong leadership, communication, and analytical skills, with the ability to think strategically and lead flawless execution.
  • Innovation: A creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.
  • Travel: Willingness to travel as needed (up to 20%) Our Benefits CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.Please take the time to review our benefits site to see what's available to you as a CSL employee. About CSL Behring CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring . We want CSL to reflect the world around us As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL. Do work that matters at CSL Behring!

Keywords: CSL Behring, Parsippany-Troy Hills Township , Director, Hizentra Immunology Marketing, Advertising , King Of Prussia, New Jersey